Game Lounge is proud to announce its participation in European Safer Gambling Week 2025, taking place from 17–23 November, in partnership with the European Gaming and Betting Association (EGBA).
Labour MP Lucy Powell has proposed raising taxes on gambling firms to fund the removal of the two-child benefit cap, a move she says could lift half a million children out of poverty. The plan highlights the gambling industry as a politically visible source of revenue, sparking debate over taxation, welfare, and funding priorities.
By combining official game data with detailed fan insights, Genius Sports is taking fan engagement to the next level. The acquisition of Sports Innovation Lab gives brands and sponsors unprecedented visibility into fan behaviour, from ticket purchases to merchandise, creating a powerful platform to connect action on the field with real-world consumer activity.
As Game Lounge transitions back to a full working week, the emphasis is on meaningful connections, fostering creativity, and building strong teams. The Game Lounge Brunch goes beyond a meal; it sparks ideas, encourages collaboration, and supports the wider community through contributions to the Malta Community Chest Fund.
Game Lounge’s 90-day migration from Looker to Omni transformed 800+ dashboards into a lean, future-proof BI ecosystem. With careful auditing, phased rollout, and intensive training, the team rebuilt its entire analytics stack—cutting clutter by 85% while keeping the business running smoothly.
September marked a milestone for the affiliate marketing industry. All eyes were on the evening event: the very first Affiliate Leaders Awards, which took place at the MEO Arena in Lisbon.
Kayleigh Cassar, Content Manager for the Canadian market at Game Lounge, has been shortlisted for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. Over the past year, she and Team Canada have focused on creating trusted, high-quality content for Canada Casinos, growing its audience, and even launching a French version of the site. Her work combines strategy, creativity, and SEO expertise to deliver content that Canadians can rely on.
Europe’s most competitive gaming markets take center stage at SBC Summit 2025, with industry leaders tackling regulation, compliance, and player retention across Italy, the Nordics, the Netherlands, and Portugal. Attendees will gain actionable insights to navigate evolving rules, strengthen player loyalty, and drive growth in highly regulated regions.
Marking a major step in global iGaming growth, Hub Affiliations is joining forces with Sporticos.com through a multi-million deal. With over 10 million annual users and rapid growth in key markets like Brazil and LATAM, the partnership promises cutting-edge technology, data-driven insights, and expanded reach for operators worldwide.
Camilla Rosenberg’s departure from Sweden’s Gambling Authority marks the end of a transformative era for the country’s gambling regulation. After steering the 2019 market licensing reform and navigating both progress and criticism, she now takes her regulatory expertise to the real estate sector as Director of the FMI starting 1 November.
If the iGaming calendar has its own Cannes, Davos, or Glastonbury, it is surely the SBC Summit in Lisbon. This is the event where the global gaming and betting world gathers not just to be seen, but to strike serious deals, shape strategies, and set the tone for the year ahead. And this year, Game Lounge is arriving in full force, with CEO Richard Dennys leading the executive team into what promises to be a defining week for the industry.
