Game Lounge Cares partners with EGBA to set new benchmarks in player safety, trust, and transparency during European Safer Gambling Week 2025.

From siloed reports to structured data, this updated benchmark shows who’s improving, who’s still stuck, and what’s next for affiliate platforms.

Labour MP Lucy Powell has proposed raising taxes on gambling firms to fund the removal of the two-child benefit cap, a move she says could lift half a million children out of poverty. The plan highlights the gambling industry as a politically visible source of revenue, sparking debate over taxation, welfare, and funding priorities.

By combining official game data with detailed fan insights, Genius Sports is taking fan engagement to the next level. The acquisition of Sports Innovation Lab gives brands and sponsors unprecedented visibility into fan behaviour, from ticket purchases to merchandise, creating a powerful platform to connect action on the field with real-world consumer activity.

As Game Lounge transitions back to a full working week, the emphasis is on meaningful connections, fostering creativity, and building strong teams. The Game Lounge Brunch goes beyond a meal; it sparks ideas, encourages collaboration, and supports the wider community through contributions to the Malta Community Chest Fund.

When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”

The UK online casino market is fiercely competitive and shaped by strict regulations. Players have an overwhelming variety of options available to them, and navigating where to play, finding bonuses, and seeking the best customer service, while making sure they’re playing on platforms that prioritise their safety, can be daunting.

The Affiliate Trust and Data Index Report scores affiliate platforms on granularity, usability and security, boosting industry transparency and accountability.

Game Lounge’s ascent to the Top 15 in Power Affiliate Rankings follows a successful year of strategic growth and inclusive culture initiatives.

Game Lounge’s office in Spinola has long been the home away from home for their Malta based employees. As the business grew, so did the need for more collaborative spaces, while shifting post-COVID work trends reduced the demand for desk space. A much-needed refurbishment promised to create a workspace that reflects this new way of working.

The leading iGaming affiliate’s revitalised AI sports prediction tool provides powerful and accurate data-driven betting tips for sports bettors.

Kiickr ushers in a new era for iGaming affiliation, where data meets strategy and innovation drives success.