At Game Lounge, our recent BI migration was just the beginning. With our dashboards streamlined, our semantic layer rebuilt, and governance cleaned up, we found ourselves at a natural turning point.
SiGMA South Asia 2025 makes its debut in Colombo, bringing together operators, affiliates, suppliers, and technology innovators for a comprehensive look at the region’s fast-growing gaming and digital ecosystem. The event runs from 30 November to 2 December 2025 at the Lumina Ballroom in Colombo, with the main conference taking place on 1–2 December and a day of pre-event activities scheduled for 30 November. Across the three days, attendees can expect keynotes, panels, awards, and focused networking opportunities framed by Colombo’s vibrant cultural and culinary scene.
This study by the UK Gambling Commission was conducted in schools in England, Scotland and Wales, involving youngsters aged 11 to 17. The main aim is to focus on the importance of preventing children from freely accessing age-restricted products.
The Game Lounge executive team led by CEO Richard Dennys are in full force at SiGMA Central Europe in Rome this week, joining regulators, policymakers, operators, affiliates and tech leaders for three days of high-level talks on gaming, betting and innovation across Europe.
Labour MP Lucy Powell has proposed raising taxes on gambling firms to fund the removal of the two-child benefit cap, a move she says could lift half a million children out of poverty. The plan highlights the gambling industry as a politically visible source of revenue, sparking debate over taxation, welfare, and funding priorities.
By combining official game data with detailed fan insights, Genius Sports is taking fan engagement to the next level. The acquisition of Sports Innovation Lab gives brands and sponsors unprecedented visibility into fan behaviour, from ticket purchases to merchandise, creating a powerful platform to connect action on the field with real-world consumer activity.
As Game Lounge transitions back to a full working week, the emphasis is on meaningful connections, fostering creativity, and building strong teams. The Game Lounge Brunch goes beyond a meal; it sparks ideas, encourages collaboration, and supports the wider community through contributions to the Malta Community Chest Fund.
When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”
The UK online casino market is fiercely competitive and shaped by strict regulations. Players have an overwhelming variety of options available to them, and navigating where to play, finding bonuses, and seeking the best customer service, while making sure they’re playing on platforms that prioritise their safety, can be daunting.
The Affiliate Trust and Data Index Report scores affiliate platforms on granularity, usability and security, boosting industry transparency and accountability.
