Explore Life at Game Lounge

A reflection on what has changed since the second edition of the Affiliate Trust & Data Index, contextualised through the aim and value of the Index.

Game Lounge's Director of Legal, Maria de Martino, discusses her role, how she started in the industry, and what it means to her to be recognised as the Best Newcomer of the Year at the Malta Affiliate Awards 2025.

Game Lounge, a Tier 1 performance marketing and digital media group, today announced the appointment of Vlad Jankovic as its Chief Strategy & Transformation Officer (CSTO). In this newly created executive role, Jankovic will lead the Group’s pivot from a volume-based publisher to a technology-led data and media platform, reporting directly to CEO Richard Dennys.

Game Lounge has promoted Keith Cassar to Chief Product & Technology Officer (CPTO), reinforcing the company’s commitment to data products, responsible marketing and AI-driven decision-making. Keith joined in 2020 to build the data function and has since taken on a broader remit across technology, product management, user experience, cybersecurity and AI innovation.

Game Lounge, a leading tier-1 affiliate company in the iGaming industry, has been nominated for two distinguished awards at the 19th International Gaming Awards (IGA), set to take place on 18 January 2026 at the InterContinental Hotel in Barcelona.

At Game Lounge, our recent BI migration was just the beginning. With our dashboards streamlined, our semantic layer rebuilt, and governance cleaned up, we found ourselves at a natural turning point.

This Halloween, the Game Lounge team turned up for Spookathon 2025 - our very own hackathon initiative that brought ideas, energy, and just the right amount of spooky fun to the office.

Game Lounge Cares partners with EGBA to set new benchmarks in player safety, trust, and transparency during European Safer Gambling Week 2025.

Game Lounge is proud to announce its participation in European Safer Gambling Week 2025, taking place from 17–23 November, in partnership with the European Gaming and Betting Association (EGBA).

From siloed reports to structured data, this updated benchmark shows who’s improving, who’s still stuck, and what’s next for affiliate platforms.

As Game Lounge transitions back to a full working week, the emphasis is on meaningful connections, fostering creativity, and building strong teams. The Game Lounge Brunch goes beyond a meal; it sparks ideas, encourages collaboration, and supports the wider community through contributions to the Malta Community Chest Fund.

Game Lounge’s 90-day migration from Looker to Omni transformed 800+ dashboards into a lean, future-proof BI ecosystem. With careful auditing, phased rollout, and intensive training, the team rebuilt its entire analytics stack—cutting clutter by 85% while keeping the business running smoothly.