Affiliate marketing has matured into one of the strongest drivers of growth in iGaming and beyond. Yet the tools many affiliate platforms rely on still lag behind.

Recently, we switched BI tools to address performance bottlenecks and increase adoption/impact with data. In this post, we’ll walk you through:

A good piece of content has it all: clever turns of phrase, expert insights, and a hook that keeps readers engaged.  However, there’s a technical side to good content that isn’t always easy to identify. Google’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) is one of the hidden factors that turns a good piece of content into something that goes farther.