The talented, creative, and hardworking people who create SEO-driven websites that deliver value while connecting with one another in a meaningful way.
Become global leaders in empowering our users to connect with iGaming brands through reliable, innovative and ambitious products.
Build best-in-class iGaming products that offer unique, useful content to our users and provide sustainable value to our partners.
Our focused team remains forward-thinking and adaptable in the dynamic iGaming industry by making data-driven decisions.
Our original thinkers take ownership of their tasks, seeking new and innovative ways to drive their products to new heights for our customers and partners.
People are at the heart of everything we do, whether they’re our fellow Game Loungers, sales partners, customers, key industry players or others.
Game Lounge started with a vision to transform affiliate marketing for the iGaming sector in the Nordics and beyond. Bold, but time has shown that was only the beginning of our story.
Game Lounge strengthens its brand with a bold look to support it strong mission and vision
Game Lounge awarded ‘Employer of Choice’ Award for 2022 during BLM’s HR Spring Event
Game Lounge confirms that the future of work will remain hybrid and flexible with the option to work remotely
The company restructures and appoints a new CSO to strengthen its position
Game Lounge named ‘Employer of the Year’ at iGaming Idol 2022
The holding company Game Lounge Sweden AB rebrands to MarketZoo
10 years of Game Lounge is celebrated at the Merkanti Pool at the Hilton Hotel with special-edition anniversary company swag
Game Lounge has started internal discussions about what the future of work will look like
The Vibe Team keep employees connected during the pandemic through remote work support, various home benefits, and virtual events
BettingMetrics rebrands to Betting.com following the acquisition of this premium domain
Jonas Cederholm and Fredrik Langeland buy back shares in Game Lounge
Game Lounge acquires BettingMetrics to expand into sports betting markets
Game Lounge wins ‘Best Affiliate Award’ at the Videoslots Awards 2019
Game Lounge BG EOOD in Bulgaria is incorporated
Game Lounge Entertainment S.L. in Spain is incorporated
Game Lounge acquires American Casino Guide to enter the growing North American market
The Cherry AB group is delisted from the Nasdaq Stockholm and became privately owned
EE Intressenter Bidco AB, a consortium which is comprised of the private equity firm Bridgepoint Advisers, and a number of Cherry AB shareholders acquired Cherry AB’s shares
By the end of 2018, Cherry AB fully owned Game Lounge Sweden AB
Game Lounge Sweden AB is incorporated with the aim of expanding the group internationally and took 100% ownership of Game Lounge Limited
Game Lounge wins ‘Chairman’s Gaming Value of the Year’ at MiGEA 2018
Game Lounge acquires SEO agency TodaysWeb, an international company that specialises in SEO
Game Lounge acquires Slot Tracker, a community-driven, real-time slot tracking tool
Game Lounge awarded ‘Affiliate of the Year’ at the SiGMA 2016 Summit
Cherry AB PLC acquires 51% of the shares in Game Lounge Limited
SveaCasino, our flagship casino comparison site for Swedish players, is launched
Game Lounge Limited is founded by Jonas Cederholm and Fredrick Langeland
Jonas Cederholm and Fredrik Langeland are the backbone of Game Lounge’s 10+ years in the industry. They founded the company back in 2011, and continue to shape its success today.