We are
game loungers…

The talented, creative, and hardworking people who create SEO-driven websites that deliver value while connecting with one another in a meaningful way.

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Vision Statement

Become global leaders in empowering our users to connect with iGaming brands through reliable, innovative and ambitious products.

Mission Statement

Build best-in-class iGaming products that offer unique, useful content to our users and provide sustainable value to our partners.

We are…

From an ambitious vision to building hundreds of great websites

Game Lounge started with a vision to transform affiliate marketing for the iGaming sector in the Nordics and beyond. Bold, but time has shown that was only the beginning of our story.

2023 – September

Pick Street is launched

Game Lounge launches its first sports product Pick Street, an unbiased, sports prediction product based on AI, machine learning, mathematics, and lots of data. It combines in-game statistics with recent and seasonal performance bias to generate sports predictions that are not affected by human error or bias.
2023 – September

Game Lounge relaunches Betting.com as editorial site

Betting.com relaunched in magazine-style, helping those interested in getting into sports betting find the perfect Sportsbook for their needs. The aim of the new site is to empower the sports bettor with knowledge of which team or sports person to bet on, how to bet on them, and at which betting site they should place those bets.
2023 – June

Game Loungers meet in Greece

Over 200 Game Loungers from over 40 nationalities were invited to an organised meet-up in Halkidiki, Greece providing an opportunity for all, from first hires to new joiners, to embrace and unite with the culture that has allowed Game Lounge to bloom to what it is today
2023 – April

Game Lounge appoints Chief Data & Analytics Officer

Keith Cassar recently became Chief Data & Analytics Officer (CDAO) at Marketzoo and its subsidiary Game Lounge
2023 – January

Game Lounge rebrands flagship Japanese affiliate site to JAPACASI

Game Lounge has rebranded its main online Japanese casino website to offer a more localised product to its audience in Japan and stay ahead of the competition
2022 – October

Game Lounge Highlights Progress at Inaugural Data-Led Conference

At Game Lounge’s first-ever Data-Led Conference, teams from across the company detailed their progress using a data-led approach to improve efficiency
2022 – August

Game Lounge unveils new company brand

Game Lounge strengthens its brand with a bold look to support it strong mission and vision
2022 – April

Game Lounge wins 'Employer of Choice' Award

Game Lounge awarded ‘Employer of Choice’ Award for 2022 during BLM’s HR Spring Event
2022 – February

Game Lounge appoints Chief Strategy Officer

Ionut Constantinescu recently became Chief Strategy Officer responsible for the overall performance of the company’s casino affiliate sites
2022 – January

Game Lounge confirms new approach to work

Game Lounge confirms that the future of work will remain hybrid and flexible with the option to work remotely
2021 – December

Game Lounge Malta restructures

The company restructures and appoints a new CSO to strengthen its position
2021 – October

Game Lounge wins ‘Employer of the Year’ Award

Game Lounge named ‘Employer of the Year’ at iGaming Idol 2022
2021 – September

Game Lounge Sweden AB rebrands to MarketZoo

The holding company Game Lounge Sweden AB rebrands to MarketZoo
2021 – June

Game Lounge celebrates 10 years

10 years of Game Lounge is celebrated at the Merkanti Pool at the Hilton Hotel with special-edition anniversary company swag
2020 – December

Game Lounge plans for the future of work

Game Lounge has started internal discussions about what the future of work will look like
2020 – August

Game Loungers remain connected & supported

The Vibe Team keep employees connected during the pandemic through remote work support, various home benefits, and virtual events
2020 – June

BettingMetrics rebrands to Betting.com

BettingMetrics rebrands to Betting.com following the acquisition of this premium domain
2020 – May

Game Lounge founders buy back shares

Jonas Cederholm and Fredrik Langeland buy back shares in Game Lounge
2020 – January

Game Lounge acquires BettingMetrics

Game Lounge acquires BettingMetrics to expand into sports betting markets
2019 – November

Game Lounge wins ‘Best Affiliate Award’

Game Lounge wins ‘Best Affiliate Award’ at the Videoslots Awards 2019
2019 – October

Game Lounge sets up an office in Bulgaria

Game Lounge BG EOOD in Bulgaria is incorporated
2019 – April

Game Lounge opens office in Spain

Game Lounge Entertainment S.L. in Spain is incorporated
2019 – April

Game Lounge acquires American Casino Guide

Game Lounge acquires American Casino Guide to enter the growing North American market
2019 – March

Game Loungers meet in Cancun

Game Lounge awards Game Loungers with a team bonding trip to Cancun to celebrate milestones and promote employee appreciation
2019 – January

Cherry AB group delisted from Nasdaq Stockholm

The Cherry AB group is delisted from the Nasdaq Stockholm and became privately owned
2019 – January

Cherry AB shares are acquired

EE Intressenter Bidco AB, a consortium which is comprised of the private equity firm Bridgepoint Advisers, and a number of Cherry AB shareholders acquired Cherry AB’s shares
2018 – December

Cherry AB fully owns Game Lounge Sweden AB

By the end of 2018, Cherry AB fully owned Game Lounge Sweden AB
2018 – September

Game Lounge Sweden AB incorporated

Game Lounge Sweden AB is incorporated with the aim of expanding the group internationally and took 100% ownership of Game Lounge Limited
2018 – May

Game Lounge wins ‘Chairman’s Gaming Value of the Year’

Game Lounge wins ‘Chairman’s Gaming Value of the Year’ at MiGEA 2018
2018 – April

Game Lounge acquires TodaysWeb

Game Lounge acquires SEO agency TodaysWeb, an international company that specialises in SEO
2018 – January

Game Lounge acquires Slot Tracker

Game Lounge acquires Slot Tracker, a community-driven, real-time slot tracking tool
2016 – November

Game Lounge wins ‘Affiliate of the Year’

Game Lounge awarded ‘Affiliate of the Year’ at the SiGMA 2016 Summit
2015 – January

Cherry AB PLC acquires 51% shares

Cherry AB PLC acquires 51% of the shares in Game Lounge Limited
2012 – December

SveaCasino goes live

SveaCasino, our flagship casino comparison site for Swedish players, is launched
2011 – June

Game Lounge is founded

Game Lounge Limited is founded by Jonas Cederholm and Fredrick Langeland

Our Story
So Far

2023
2022
2021
2020
2019
2018
2016
2015
2012
2011

Meet the founders

Jonas Cederholm and Fredrik Langeland are the backbone of Game Lounge’s 10+ years in the industry. They founded the company back in 2011, and continue to shape its success today.