From siloed reports to structured data, this updated benchmark shows who’s improving, who’s still stuck, and what’s next for affiliate platforms.

Game Lounge’s 90-day migration from Looker to Omni transformed 800+ dashboards into a lean, future-proof BI ecosystem. With careful auditing, phased rollout, and intensive training, the team rebuilt its entire analytics stack—cutting clutter by 85% while keeping the business running smoothly.

Affiliate marketing has matured into one of the strongest drivers of growth in iGaming and beyond. Yet the tools many affiliate platforms rely on still lag behind.

The Affiliate Trust and Data Index Report scores affiliate platforms on granularity, usability and security, boosting industry transparency and accountability.