Game Lounge’s 90-day migration from Looker to Omni transformed 800+ dashboards into a lean, future-proof BI ecosystem. With careful auditing, phased rollout, and intensive training, the team rebuilt its entire analytics stack—cutting clutter by 85% while keeping the business running smoothly.

September marked a milestone for the affiliate marketing industry. All eyes were on the evening event: the very first Affiliate Leaders Awards, which took place at the MEO Arena in Lisbon.

Kayleigh Cassar, Content Manager for the Canadian market at Game Lounge, has been shortlisted for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. Over the past year, she and Team Canada have focused on creating trusted, high-quality content for Canada Casinos, growing its audience, and even launching a French version of the site. Her work combines strategy, creativity, and SEO expertise to deliver content that Canadians can rely on.

Europe’s most competitive gaming markets take center stage at SBC Summit 2025, with industry leaders tackling regulation, compliance, and player retention across Italy, the Nordics, the Netherlands, and Portugal. Attendees will gain actionable insights to navigate evolving rules, strengthen player loyalty, and drive growth in highly regulated regions.

Marking a major step in global iGaming growth, Hub Affiliations is joining forces with Sporticos.com through a multi-million deal. With over 10 million annual users and rapid growth in key markets like Brazil and LATAM, the partnership promises cutting-edge technology, data-driven insights, and expanded reach for operators worldwide.

Camilla Rosenberg’s departure from Sweden’s Gambling Authority marks the end of a transformative era for the country’s gambling regulation. After steering the 2019 market licensing reform and navigating both progress and criticism, she now takes her regulatory expertise to the real estate sector as Director of the FMI starting 1 November.

If the iGaming calendar has its own Cannes, Davos, or Glastonbury, it is surely the SBC Summit in Lisbon. This is the event where the global gaming and betting world gathers not just to be seen, but to strike serious deals, shape strategies, and set the tone for the year ahead. And this year, Game Lounge is arriving in full force, with CEO Richard Dennys leading the executive team into what promises to be a defining week for the industry.

Affiliate marketing has matured into one of the strongest drivers of growth in iGaming and beyond. Yet the tools many affiliate platforms rely on still lag behind.

When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”

MIXI Australia, a subsidiary of Tokyo-based tech giant MIXI, has secured a controlling 51.86% stake in PointsBet Holdings, marking a major milestone in the online betting industry. Backed by unanimous board approval, the A$1.25 per share takeover bid outpaced competing offers and will reshape PointsBet’s strategic direction, with regulatory conditions and post-offer restrictions now in place.

The Dutch Gambling Authority (KSA) has unveiled stricter rules for online licence renewals, set to take effect in January 2026. Operators must now submit exit plans, bolster financial safeguards, and pass tougher integrity tests, as political uncertainty clouds the path to the 2026 renewal round.

At Game Lounge, we keep a close eye on leaders shaping the iGaming sector. In this first edition of Leadership Watch, we spotlight Matej Filipančič, who has returned to Bragg Gaming Group in the newly created role of Global Sales Director.