Affiliate marketing has matured into one of the strongest drivers of growth in iGaming and beyond. Yet the tools many affiliate platforms rely on still lag behind.

When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”

MIXI Australia, a subsidiary of Tokyo-based tech giant MIXI, has secured a controlling 51.86% stake in PointsBet Holdings, marking a major milestone in the online betting industry. Backed by unanimous board approval, the A$1.25 per share takeover bid outpaced competing offers and will reshape PointsBet’s strategic direction, with regulatory conditions and post-offer restrictions now in place.

The Affiliate Trust and Data Index Report scores affiliate platforms on granularity, usability and security, boosting industry transparency and accountability.

The iGaming industry often prioritises technical detail, and understandably so - technological advances are at its very foundation. But the latest technology is useless without the right environment built around it that fosters innovation and confidence within the team that is expected to lead the charge.

In the dynamic iGaming industry, data transparency has become essential for fostering trust and collaboration between affiliates and operators – and data reporting is undergoing a significant transformation.

A good piece of content has it all: clever turns of phrase, expert insights, and a hook that keeps readers engaged.  However, there’s a technical side to good content that isn’t always easy to identify. Google’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) is one of the hidden factors that turns a good piece of content into something that goes farther.

Career paths are rarely perfectly linear, and mine definitely wasn’t. From flipping burgers to leading international companies, I've embraced the twists and turns, learning invaluable lessons along the way.

While the concepts behind great leadership haven’t really changed over my lifetime, the digital age has completely revolutionised the way we lead and the way we work.

Game Lounge CEO, Richard Dennys explores the future of iGaming with a focus on safety and privacy. He shares insights on how innovation and a privacy-first approach are essential for operators to stay ahead in the ever-evolving industry.