The UK online casino market is fiercely competitive and shaped by strict regulations. Players have an overwhelming variety of options available to them, and navigating where to play, finding bonuses, and seeking the best customer service, while making sure they’re playing on platforms that prioritise their safety, can be daunting.

SveaCasino.se made its debut in 2012, marking Game Lounge’s early entry into the Swedish iGaming market. Based in Malta, Game Lounge had ambitious plans for growth, with a strong focus on expanding into emerging markets. Sweden, a market on the brink of transformation, was the ideal starting point.

HellasCasinos.com Becomes the First Affiliate iGaming Website in Greece to Earn QMRA Certification.

This tool changes the game for both novice and experienced players. Instead of visiting multiple websites and manually comparing features, a comparison tool puts all the information in one place.

Game Lounge is one of the first affiliates able to collaborate with online operators in Massachusetts as the sports betting market opened in 2023.