Kayleigh Cassar, Content Manager for the Canadian market at Game Lounge, has been shortlisted for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. Over the past year, she and Team Canada have focused on creating trusted, high-quality content for CanadaCasinos, growing its audience, and even launching a French version of the site. Her work combines strategy, creativity, and SEO expertise to deliver content that Canadians can rely on.

When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”

Victor Artufel advanced from Web Content Writer to SEO Manager in seven years at Game Lounge. During his tenure, he strengthened the company’s SEO foundations and led the team’s development.

Balancing career growth and family life can often feel like an unattainable dream for working parents. CTO Keith Cassar shares how Game Lounge helps make success in both a reality – without compromise.

Reyes Jara’s career at Game Lounge is a testament to how far ambition, adaptability, and a proactive mindset can take you. Since joining in 2016, she’s taken on new challenges, built operations from the ground up, and progressed to Head of Operations in just eight years.

Starting as an Office Coordinator in a company of just 35 employees, Charlene has risen through the ranks to become Head of Vibe & Comms, shaping not only her own career but also the very identity of Game Lounge.  Her journey is a masterclass in taking initiative, driving change, and making things happen.

Game Lounge’s office in Spinola has long been the home away from home for their Malta based employees. As the business grew, so did the need for more collaborative spaces, while shifting post-COVID work trends reduced the demand for desk space. A much-needed refurbishment promised to create a workspace that reflects this new way of working.

All Robert Cassar Pace wanted was a summer job; he has now been with us for over seven years, working his way up from intern to senior data architect. It’s a story that plays out commonly across Game Lounge, but is no less impressive whenever it happens, and it has taught us a valuable lesson - given time, investment in their potential, and fostering a sense of dedication to their careers, employees will thrive. 

In an industry often defined by its fast-paced nature, Game Lounge stands apart not just for what we do, but for why and how we do it. Our commitment to purpose-driven leadership represents the foundation of our success and the catalyst for a gentle industry transformation.

Exceptional employees are more than just a workforce—they are the driving force behind innovation and growth. While it's financially prudent to maintain employee satisfaction, Game Lounge's approach goes deeper, creating an environment that genuinely recognizes and respects individual contributions, resulting in numerous accolades for workplace culture, market diversity, and innovative achievements.

Some of Game Lounge’s employees have been there since the beginning. Here are Victor and Karin’s stories, spanning the beginning of Game Lounge as a small company run out of an apartment to the expansive, innovative business it is today.

In collaboration with Mindbeat, all leaders at the innovative iGaming affiliate will level up through the THRIVE Leadership Programme.