Game Lounge in brief
Game Lounge was founded in 2011 by Jonas Cederholm and Fredrik Langeland with a vision to transform affiliate marketing for the online gaming sector in the Nordics and beyond.
The company quickly established itself as industry leaders in the field of search engine optimisation, and has since distinguished itself in both television and digital media buying.
Game Lounge’s holdings include a leading portfolio of affiliate sites in Finland, Sweden and other northern European markets, including its flagship Swedish affiliate site, SveaCasino.se.
In January 2015, it was announced that Swedish operator Cherry AB (PLC) had acquired 51% of the shares in Game Lounge Ltd.
Since the acquisition, Game Lounge has expanded its business areas, including the launch of two white-label casinos - SveaCasino.com and Suomiautomaatti.com. The company is now active across several business areas including SEO, content, video, IT, white-label casinos and email marketing.
Today Game Lounge’s team of 30 talented individuals operates thousands of sites across ten markets, growing quickly in key European jurisdictions including the UK and Germany, and also taking its first steps into emerging Asian markets such as Japan.
It continues to recruit as it looks to build upon its early success and maintain its position at the top of the affiliate marketing sector
What We Do
Mr. Cederholm manages the company, strategy, SEO and is co-founder.
Mr. Langeland manages sales and is co-founder.
Mr. Lerenius manages the development team, product team, design team, e-mail marketing team and general IT.
Mr. Ciantar manages the finance team.