About Game Lounge

Online Marketing Experts


Game Lounge in brief

Game Lounge was founded in 2011 by Jonas Cederholm and Fredrik Langeland with a vision to transform affiliate marketing for the online gaming sector in the Nordics and beyond.

The company quickly established itself as industry leaders in the field of search engine optimisation, and has since distinguished itself in both television and digital media buying.

Game Lounge’s holdings include a leading portfolio of affiliate sites in Finland, Sweden and other northern European markets, including its flagship Swedish affiliate site, SveaCasino.se.

In January 2015, it was announced that Swedish operator Cherry AB (PLC) had acquired 51% of the shares in Game Lounge Ltd.

Since the acquisition, Game Lounge has expanded its business areas, including the launch of two white-label casinos - SveaCasino.com and Suomiautomaatti.com. The company is now active across several business areas including SEO, content, video, IT, white-label casinos and email marketing.

Today Game Lounge’s team of 30 talented individuals operates thousands of sites across ten markets, growing quickly in key European jurisdictions including the UK and Germany, and also taking its first steps into emerging Asian markets such as Japan.

It continues to recruit as it looks to build upon its early success and maintain its position at the top of the affiliate marketing sector

Game Lounge

What We Do


Affiliate Marketing

Through our websites customers can aquire new high quality clients that enable them to grow further.



Game Lounge is one of the leading affiliates in the iGaming industry with main markets in Scandinavia and the Baltics.


SEO Optimisation

We specialise in SEO optimisation earning the vast majority of our traffic through organic searches.


The Board

Anders Holmgren
Anders Holmgren


Johan Moazed
Johan Moazed


Jonas Cederholm
Jonas Cederholm




Jonas Cederholm
Jonas CederholmCEO

Mr. Cederholm is responsible for the company, strategy, SEO and is co-founder.

Fredrik Langeland
Fredrik LangelandHead of Sales

Mr. Langeland is responsible for sales, the content department and the video department and is a co-founder.

Victor Lerenius CTO Game Lounge
Victor LereniusCTO

Mr. Lerenius is responsible for development team, product team, design team, e-mail marketing team, business development and general IT.

Kevin Ciantar CFO Game Lounge
Kevin CiantarCFO

Mr. Ciantar is responsible for the finance team.