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High intent players.
Proven markets.

What we offer

Built to perform for operators

We do not just send traffic. We send the right players to the right brands in the right markets. Here is how we do it.

  • SEO Driven Content Marketing
    Qualified traffic

    Every player we refer has been through content that educates, compares and converts. High intent from the first click.

  • SEO
    Market expertise

    We have been operating in regulated markets since 2011. We understand local compliance, player behaviour and what works in each territory.

  • Unique Products & Tools
    Data transparency

    We publish the Affiliate Trust and Data Index because we believe operators deserve to know exactly how their affiliate partners operate. We hold ourselves to the same standard.

  • Scale with precision

    130 plus brands across 10 plus markets. We have the reach to scale your player acquisition without sacrificing quality.

Ready to grow your player base in regulated markets?

Become a partner
Where we operate

Global reach, local knowledge

We do not treat every market the same. Each territory has its own content team, SEO strategy and player acquisition approach built specifically for that market.

  • Nordics

    Our home territory. SveaCasino.se is one of the largest casino comparison sites in Sweden, with a strong presence across Norway, Finland and Denmark built over more than a decade.

  • United Kingdom

    CasinoHawks.com covers the UK market with 600 plus game reviews and trusted casino comparisons, built for players navigating one of the most competitive regulated markets in the world.

  • Western Europe

    GuideCasino.be covers licensed and regulated casinos for Belgian players. PortugalCasino.pt has been covering regulated Portuguese operators since 2019. CasinoItaliani has been serving Italian casino players since 2017.

  • Netherlands

    Meneer Casino, acquired in 2024, is a leading independent Dutch casino comparison site built specifically for the regulated Dutch market and its growing player base.

  • Japan

    JAPACASI is our fully localised Japanese affiliate site, built from the ground up for Japanese players with dedicated content, localised recommendations and a deep understanding of the market.

  • MENA

    An emerging focus market with growing investment in localised content and operator partnerships as regulation develops across the region.

  • North America

    American Casino Guide and OntarioCasinos cover the growing regulated North American market, with a particular focus on the rapidly expanding Ontario online casino space.

The process

Simple from day one

1. We evaluate your brand

We assess your product, licensing and target markets to find the right fit across our portfolio. Not every operator is right for every market and we are upfront about that.

2. We place you where it counts

Your brand gets positioned on the right sites with the right content strategy. Top lists, reviews, guides and CRM placements are all tailored to your objectives.

3. You get players you can count on

Tracked, qualified player registrations from audiences that have been educated and converted through content they trust.

Why it matters

Trust starts with data

In 2025 Game Lounge launched the Affiliate Trust and Data Index, the iGaming industry’s first data-driven benchmark for affiliate platform transparency. We built it because we believe operators deserve to know exactly how their affiliate partners handle data, reporting and accountability.

We publish our methodology publicly. We hold ourselves to the same standard we measure others against. That is the kind of partner we are.

Read the Trust and Data Index
Our standard

Player safety is non negotiable

Every site in our portfolio includes regional responsible gambling resources as standard. We do not treat responsible gambling as a compliance checkbox. It is embedded into our content strategy, our editorial guidelines and our partner selection process.