The 2nd Edition of the Affiliate Trust & Data Index Is Here

The Affiliate Trust & Data Index Report is back.

Now in its second edition, the Index brings sharper scoring, clearer platform movement, and a bold challenge to the iGaming industry: is your platform enabling trust or blocking growth?

We launched the first edition in Spring 2025 to bring structure to a fragmented ecosystem. Affiliates were dealing with patchy reporting, outdated APIs, and unclear tracking. The response was immediate, and in many cases, transformative. Some platforms used the findings to improve. Others stayed still. This second edition shows who took the feedback seriously and who didn’t.

What’s New in the Second Edition?

Updated Quadrant: See which platforms moved forward, and which remain hard to work with
Platform Reassessments: Includes fresh reviews of NetRefer and MyAffiliates
“The Five Gaps” Breakdown: Clear industry-wide issues holding everyone back
AI-Readiness Criteria: A new lens that shows who is ready for the next wave of affiliate innovation

This edition is more than a snapshot. It is a benchmark for what good looks like.

Built for what comes next

Affiliates need reliable, structured, and secure access to data. Without it, personalisation, performance tracking, and even payment accuracy break down. The Index highlights not just what platforms do today, but whether they are built for where the industry is heading into AI-powered workflows and real-time optimisation.

We are also closely tracking how artificial intelligence is reshaping the affiliate landscape. As discovery moves beyond search engines and into AI-powered assistants and recommendation engines, structured data will no longer be a nice-to-have. It will be a prerequisite.

Future editions of the Index will reflect this shift. Scoring will go deeper into how well platforms support automation, integration, and AI-readiness at scale.

The winners will be those who make transparency scalable.

Access the Full Report

To explore the quadrant, download the full PDF, and see where each platform stands, visit: Affiliate Trust and Data Index Report – Game Lounge

Looking Ahead

This is not a one-off.

We are committed to releasing the 3rd Edition of the Affiliate Trust & Data Index in Spring 2026, continuing to track platform performance and raising the standard for transparency, automation, and data access across the industry.

Want to Talk?

We’re already in discussions with platforms and operators who want to improve their scoring, participate in future editions, or explore collaboration on data standards.