Affiliate marketing has matured into one of the strongest drivers of growth in iGaming and beyond. Yet the tools many affiliate platforms rely on still lag behind.
When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”
MIXI Australia, a subsidiary of Tokyo-based tech giant MIXI, has secured a controlling 51.86% stake in PointsBet Holdings, marking a major milestone in the online betting industry. Backed by unanimous board approval, the A$1.25 per share takeover bid outpaced competing offers and will reshape PointsBet’s strategic direction, with regulatory conditions and post-offer restrictions now in place.
The Dutch Gambling Authority (KSA) has unveiled stricter rules for online licence renewals, set to take effect in January 2026. Operators must now submit exit plans, bolster financial safeguards, and pass tougher integrity tests, as political uncertainty clouds the path to the 2026 renewal round.
At Game Lounge, we keep a close eye on leaders shaping the iGaming sector. In this first edition of Leadership Watch, we spotlight Matej Filipančič, who has returned to Bragg Gaming Group in the newly created role of Global Sales Director.
The UK Gambling Commission has released updated market data covering operator activity from March 2020 through to June 2025, with the latest figures providing insights into Q1 of the 2025–26 financial year.
Malta has approved CVC Capital Partners’ acquisition of GLI, placing one of the world’s leading gaming compliance authorities under private equity control. The decision highlights both the scale of industry consolidation and the regulatory challenges it brings.
Game Lounge was among the guests at this year’s SiGMA Affiliate Retreat in Gozo, a three-day gathering that brought Tier-1 affiliates together on Malta’s quieter sister island.
The Malta Gaming Authority’s new Capital Requirements Policy raises the bar for financial responsibility in iGaming. From stricter capital thresholds to mandatory equity standards, the policy aims to ensure operators are resilient, accountable, and ready to protect players, safeguarding Malta’s status as a leading regulated gaming hub.
Victor Artufel advanced from Web Content Writer to SEO Manager in seven years at Game Lounge. During his tenure, he strengthened the company’s SEO foundations and led the team’s development.
Balancing career growth and family life can often feel like an unattainable dream for working parents. CTO Keith Cassar shares how Game Lounge helps make success in both a reality – without compromise.
Reyes Jara’s career at Game Lounge is a testament to how far ambition, adaptability, and a proactive mindset can take you. Since joining in 2016, she’s taken on new challenges, built operations from the ground up, and progressed to Head of Operations in just eight years.
