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2 min read

Bragg welcomes back Matej Filipančič as Global Sales Director

At Game Lounge, we keep a close eye on leaders shaping the iGaming sector. In this first edition of Leadership Watch, we spotlight Matej Filipančič, who has returned to Bragg Gaming Group in the newly created role of Global Sales Director.

Familiar face at Bragg

Filipančič is well known to Bragg and the wider industry. During his earlier five-year tenure at the company, he served as Head of Turnkey Solutions, where he played a central role in adapting Bragg’s PAM platform for regulated markets. His work was key to Bragg’s entry into the Netherlands, now the company’s largest market, positioning him as one of the architects behind its European growth.

After Bragg, he joined Gaming Innovation Group (GiG), where he rose from Regional Head of Sales to Business Development Director, further strengthening his expertise in commercial strategy and client partnerships.

New role

Now back at Bragg, Filipančič will lead the company’s global sales strategy, driving adoption of its aggregation platform, proprietary games, modular PAM technology, and Fuze™, Bragg’s AI-powered player engagement suite.

“I’m incredibly excited to be back at Bragg at such a defining moment for the company,” said Filipančič. “We have one of the strongest offerings in the market, and I look forward to building deeper partnerships and helping our clients grow with us.”

He also shared his enthusiasm with his professional network in a LinkedIn post. 

Bragg’s Chief Commercial Officer, Neill Whyte, welcomed him back: “Matej knows Bragg inside and out. His track record in opening markets, his commercial acumen, and his passion for our products make him the perfect fit to lead global sales.”

Based in Bragg’s Ljubljana office, Filipančič has assumed the role with immediate effect.

Game Lounge insight

Filipančič’s return signals Bragg’s sharpened focus on commercial expansion as regulated markets across Europe continue to open. With a deep understanding of Bragg’s technology and strong ties across the industry, Matej Filipančič is well-positioned to drive the company’s next phase of growth.


Leadership Watch by Game Lounge | Tracking the people shaping iGaming