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Hub Affiliations acquires majority stake in Sporticos in multi-million deal
Hub Affiliations has acquired a majority stake in Sporticos.com, one of the industry’s most established affiliate domains, in a multi-million deal that defines the consolidation of the iGaming customer acquisition market.
With more than 10 million unique users flocking to Sporticos annually, the transaction instantly strengthens Hub Affiliations’ grip on performance marketing across key territories.
As Francesco Maddalena, founder of Hub Affiliations, put it: “By integrating Sporticos’ data-driven model and its rapid 50% LATAM growth into our global network, we are building the premier platform for sustainable operator expansion.”
Sporticos has long been a leader in the UK, Spain, Germany, and the US, but its fastest growth has come from Brazil and wider LATAM, where user numbers have surged by over 50% in the past year. These regions are increasingly seen as the battleground for iGaming’s
next phase, with operators desperate to capture early market share. With Hub Affiliations’ technological backbone, AI-driven analytics, data-led marketing, and advanced retention tools, Sporticos looks set to accelerate that trajectory.
Continuity of leadership is a key plank of the deal. Sporticos will continue under its founders, including Maciej Wozniak, who framed the partnership as both natural and necessary: “We chose Hub Affiliations because from the very beginning it was clear they shared our values of innovation, quality, and ambition. They understood not just our business model but also our long-term potential. With their support, Sporticos is ready to write its next chapter as a true global leader in iGaming customer acquisition.”
Adding to this expansion is Farzad Peaymen, a veteran with more than two decades in the sector and CEO of London-listed NYCE International Plc, who joins as Chairman of Sporticos. His ambitions are global and immediate: “In more than 20 years in iGaming, I
have rarely seen a company with the vision and consistency of Hub Affiliations. Together with access to resources at NYCE, we aim to expand reach by at least 30% in Brazil and emerging markets within the next 12 months.”
Charles Herisson, who played a pivotal role in shaping the deal, added a more philosophical note: “For me, iGaming is not about being bigger, it’s about being smarter, building a legacy rooted in family values and the right people. Sporticos embodies that perfectly: the
leadership, the vision, and the courage to think differently. This is not just a deal; it’s a global statement about the future we are creating.”
The transaction itself was advised by Richard Walsh of KW Capital, with Martin Christian Herisson steering the data analytics that enabled a swift and efficient close.
For an industry where customer acquisition costs are rising and operators are under mounting pressure to find sustainable growth channels, the Hub-Sporticos tie-up looks less like a headline grab and more like a strategic recalibration. By marrying Sporticos’ domain
authority and regional growth with Hub Affiliations’ global ecosystem, the deal creates a customer acquisition powerhouse with reach across Europe, North America, and Latin America. Hub Affiliations has gained an edge over its rivals by positioning Sporticos as its
next growth engine.
Maddalena’s final word carried the conviction of someone betting on more than just expansion: “With Sporticos, we are not just growing – we are redefining the future of iGaming customer acquisition.”