CasinoHawks: A bold new look for the UK market

Since 2012, CasinoHawks’ mission has been a reputable source of casino knowledge for players in the UK. Behind this mission is a team of experts dedicated to sharing their insights through detailed reviews, up-to-date news, and expert-led content across all platforms.

Building on this strong foundation, CasinoHawks has spread its wings with a bold new identity – one that’s unmistakably British, modern, and built to stand out.

Why Change?

CasinoHawks has been guiding British players through the online casino landscape for over a decade, and saw the need to level up.

With a new look across all of its channels and an updated content strategy, this rebrand is focused on creating stronger connections with its UK players by making the brand feel local, relevant, and genuinely valuable to them.

A more British tone of voice makes the site feel local and trustworthy, with reviews being written by specialists who understand the industry inside out.

Together with a stronger content strategy prioritising in-depth insights from UK-based experts, and a sharper visual identity that leaves a lasting impression, the CasinoHawks team is building a new standard for player-first content in the UK online casino space. The rebrand is just the beginning of this strategic launch.

“We wanted to distinguish ourselves from international sites by feeling more familiar to UK players,” explains Keith Geary, Director of Casino. “At the same time, this was the perfect opportunity to modernise the brand and create a more engaging and user-friendly experience.”

A look back: The evolution of CasinoHawks

CasinoHawks has always been about empowering players with the best insights and tools. Here’s how it has evolved over the years:

2011 – Game Lounge, the parent company behind CasinoHawks, is founded by two Swedish gaming enthusiasts, Jonas Cederholm and Fredrik Langeland.

2012 – CasinoHawks.com takes flight, offering trusted comparisons and expert reviews to UK players.

2020 – CasinoHawks undergoes its first major revamp, moving to WordPress with a fresh new look and enhanced features.

2022 – CasinoHawks launches its Bonus Wagering Calculator, making it easier for players to find the best-value welcome offers.

2023 – The CasinoHawks YouTube channel debuts, bringing engaging casino content to UK players.

2024 – CasinoHawks goes on to earn the QMRA Quality and Compliance stamp of Approval in July, reinforcing its commitment to player safety and high standards. December sees a social media milestone, with CasinoHawks hitting 1,000 subscribers on its dedicated YouTube channel.

CasinoHawks rebrands, with a refreshed visual identity and content strategy that’s built to resonate even further with its UK players.

2025 – CasinoHawks launches their first radio ad campaign via TalkSport, and an outdoor media campaign, with advertising on buses in Manchester and the London Underground.

What’s new?

At its core, the CasinoHawks rebrand is all about delivering even more value to UK players.

A stronger content strategy has transformed the site from a standard affiliate model to an expert-led platform. Every review is written by UK-based specialists, meaning that players receive region-specific recommendations backed by industry expertise.

The visual identity has also been refined to create a more modern, engaging, and trustworthy presence. A new colour palette and an updated visual identity bring the brand closer to the UK’s culture, while reinforcing CasinoHawks team’s core values of expertise and reliability.

The logo has also been reimagined to reflect this. The hawk represents sharp insight and specialised knowledge, while the checkmark is a symbol of trustworthiness and compliance, both fundamental attributes at the heart of the brand’s mission.

Prioritising player safety

For CasinoHawks, trust isn’t just about what’s being said, it’s about what’s being done. Every casino featured on the site is fully licensed by the UK Gambling Commission (UKGC), making sure that players only get access to safe, regulated, and fair platforms. 

Reviews provide clear breakdowns of wagering requirements, fair play policies, and responsible gambling tools like the CasinoHawks Casino Comparison Tool and Bonus Wagering Calculator, to help players make smarter, more informed choices as they navigate the online gambling landscape.

This commitment to clarity and player-first content was further recognised in July 2024, when CasinoHawks earned the QMRA Quality and Compliance stamp of Approval, a mark of its dedication to upholding the highest industry standards.

Use of CasinoHawks and promotion of other platforms is intended for users aged 18 and over. Responsible gambling is encouraged for all players of legal age, and help and support are available at begambleaware.org. 

Note: CasinoHawks may earn a commission if players click on links to gambling operators. This supports the site’s mission to provide trusted, expert-led content at no extra cost to the player.

What’s next?

CasinoHawks sits alongside numerous global Game Lounge brands that share a commitment to providing accurate information to players and prioritising their online safety. With a bold new identity, localised content, and a player-first approach, it is set to expand into new channels and partnerships in order to provide UK players with the best online casino reviews, exclusive bonuses, and industry expertise at their fingertips.

And this is just the beginning. CasinoHawks is redefining what a top-tier UK casino review site should be.

18+ | Please Gamble Responsibly | GambleAware.org

Disclosure: Some of the links on our site are affiliate links, meaning that if you click on one and make a deposit, CasinoHawks.com may earn a commission