#gameloungelife – Follow our journey

Game Lounge is proud to announce its participation in European Safer Gambling Week 2025, taking place from 17–23 November, in partnership with the European Gaming and Betting Association (EGBA).

From siloed reports to structured data, this updated benchmark shows who’s improving, who’s still stuck, and what’s next for affiliate platforms.

As Game Lounge transitions back to a full working week, the emphasis is on meaningful connections, fostering creativity, and building strong teams. The Game Lounge Brunch goes beyond a meal; it sparks ideas, encourages collaboration, and supports the wider community through contributions to the Malta Community Chest Fund.

Game Lounge’s 90-day migration from Looker to Omni transformed 800+ dashboards into a lean, future-proof BI ecosystem. With careful auditing, phased rollout, and intensive training, the team rebuilt its entire analytics stack—cutting clutter by 85% while keeping the business running smoothly.

September marked a milestone for the affiliate marketing industry. All eyes were on the evening event: the very first Affiliate Leaders Awards, which took place at the MEO Arena in Lisbon.

Kayleigh Cassar, Content Manager for the Canadian market at Game Lounge, has been shortlisted for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. Over the past year, she and Team Canada have focused on creating trusted, high-quality content for Canada Casinos, growing its audience, and even launching a French version of the site. Her work combines strategy, creativity, and SEO expertise to deliver content that Canadians can rely on.

Affiliate marketing has matured into one of the strongest drivers of growth in iGaming and beyond. Yet the tools many affiliate platforms rely on still lag behind.

When a new corporate role appears out of nowhere, it often says more about the direction of the industry than it does about the company itself. Such is the case with Game Lounge’s appointment of Jessi Frey as Head of Artificial Intelligence, a post that scarcely existed outside of Big Tech just a few years ago. In her own words, she joined in May because “Game Lounge is leading the pack recognising the rise of AI and the need to get serious about it.”

Victor Artufel advanced from Web Content Writer to SEO Manager in seven years at Game Lounge. During his tenure, he strengthened the company’s SEO foundations and led the team’s development.

Balancing career growth and family life can often feel like an unattainable dream for working parents. CTO Keith Cassar shares how Game Lounge helps make success in both a reality – without compromise.

Reyes Jara’s career at Game Lounge is a testament to how far ambition, adaptability, and a proactive mindset can take you. Since joining in 2016, she’s taken on new challenges, built operations from the ground up, and progressed to Head of Operations in just eight years.

The UK online casino market is fiercely competitive and shaped by strict regulations. Players have an overwhelming variety of options available to them, and navigating where to play, finding bonuses, and seeking the best customer service, while making sure they’re playing on platforms that prioritise their safety, can be daunting.