- Media
GiG boosts exposure to regulated markets, securing UK platform deal to support ITV Win launch
The agreement strengthens GiG’s footprint in the UK, one of the world’s largest and most tightly regulated online gambling markets, and aligns the company with ITV, a major British media and entertainment brand. Financial terms of the deal were not disclosed.
GiG said the contract was awarded following a competitive tender and is consistent with its strategy of focusing on regulated markets and high-profile partners seeking scalable, compliant technology. The company has increasingly positioned itself as a supplier to operators targeting long-term sustainable growth under stricter regulatory regimes.
Under the agreement, GiG will provide its CoreX modular platform, DataX real-time analytics and LogicX rules-based automation tools to support ITV Win’s operations. The technology stack is designed to enable player monitoring, personalisation and automated decision-making, while supporting compliance with UK Gambling Commission requirements.
Data-driven gamification
ITV Win will be operated by Richmond Atlantic and is positioned as a “soft gaming” brand aimed at casual players. The platform will initially launch Bingo and Spins verticals, with GiG supplying content, gamification tools and data-driven optimisation capabilities designed to support acquisition and retention in a competitive market.
For GiG, the deal adds to a growing portfolio of partnerships in regulated jurisdictions, which the company has highlighted as a core driver of revenue quality and earnings visibility. Analysts have noted that long-term platform agreements in regulated markets tend to generate more predictable revenues compared with unregulated or emerging markets.
The UK online gambling sector has faced tighter regulation in recent years, including enhanced affordability checks and stricter marketing rules. GiG said its technology has been developed to support responsible gambling measures and real-time risk management, features that are increasingly seen as essential for operators seeking to remain compliant and competitive.
The company said ITV Win is currently in the final stages of development, with a soft launch expected shortly and a full national rollout planned for early 2026, supported by a marketing campaign. While GiG did not disclose expected financial contributions from the contract, it said the agreement is structured to support the long-term growth of the platform.
Richard Carter, chief executive officer of GiG Software Plc, said the deal represented a significant step in the company’s UK strategy and reflected growing demand from major brands for compliant technology partners.
“Partnering with Richmond Atlantic to power ITV Win represents a major milestone for GiG in the UK,” Carter said in a statement. “Supporting the launch of a brand associated with ITV underlines the strength and flexibility of our technology ecosystem and the trust placed in us by Tier 1 partners.”
Developing ITV Win for the UK market
Carter added that GiG remains focused on delivering secure and scalable platforms that allow partners to innovate while meeting regulatory expectations, a positioning the company believes differentiates it from competitors.
Adam Joseph, chief executive officer of Richmond Atlantic, said the agreement provides the technical foundation needed to develop ITV Win for the UK market.
“The agreement with GiG brings the technical support we need as we shape ITV Win for the UK market,” Joseph said. “It gives us the ability to build a clear and focused brand proposition.”
GiG Software Plc is listed on the Nasdaq First North Premier Growth Market in Stockholm under the ticker GiG SDB and also trades on the OTCQX market in the United States under the symbol GIGXF. The company operates primarily from Malta and provides platform, data and compliance-focused solutions to iGaming operators globally.
The company has been repositioning its business around regulated markets and modular technology, as operators face higher compliance costs and seek long-term technology partners. Investors have increasingly focused on GiG’s ability to secure multi-year platform agreements with established brands as an indicator of revenue stability and strategic execution.
GiG said it would provide further updates as ITV Win progresses from soft launch to full commercial rollout.
