- Media
Game Lounge And Betstarters Celebrate Rome Over Brunch
Game Lounge, a tier-one affiliate leader, and Betstarters, a gaming technology provider, quietly formalised a strategic collaboration that could signal new energy in performance-driven partnerships within iGaming. The aptly titled “Brunch & Connect in Rome”, held at the Betstarters booth on Wednesday morning, gathered around forty senior industry figures. It was a curated affair, deliberately small and thoughtful. The agenda was simple: celebrate partnership, exchange ideas, and hint at what’s next.
“This wasn’t about announcements,” said Richard Dennys, CEO of Game Lounge. “It was about alignment – two companies with complementary strengths, coming together to explore what can be achieved through data, innovation, and shared purpose.”
Industry insiders at the event described it as “a natural fit” — pairing Game Lounge’s precision in customer acquisition with Betstarters’ depth in operational delivery.
The partnership was marked with short remarks from Richard Dennys, Glenn Debattista, and Philip Gustafsson, followed by light networking and a raffle, complete with branded AirPods and premium merchandise.
“Technology may drive the future, but relationships fuel it,” said Glenn Debattista, COO of Betstarters. “We’re aligning visions.”
Both companies are known for approaching growth with a long-term view. For Game Lounge, founded in 2011, the move reinforces its position as a strategic connector within the global gaming economy, bridging data-led performance marketing with emerging technology. For Betstarters, the collaboration brings an established European affiliate network into its orbit as it scales its offering globally.
By the time the espresso cups and bellini glasses were cleared, this type of partner event represented the new face of iGaming collaboration, curated, deliberate, and results-driven.
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