Built to perform. Built to last.
Game Lounge is a Tier-1 global iGaming affiliate and technology company, headquartered in Malta. Since 2011 we have grown from a Nordic affiliate startup into a data-driven media group operating across Europe, Japan, MENA and beyond, with a portfolio of high-performing casino sites, a growing SaaS platform, and a team that raises the bar every year.
Our Values
What we stand for
Vision
Become global leaders in empowering our users to connect with iGaming brands through reliable, innovative and ambitious products.
Mission
Build products that set the standard. Content that genuinely helps players make better decisions. Tools that give operators and affiliates a real edge.
Purpose
Raise the bar for what iGaming can be.
Our business
What we do
We build products that connect players with the right casino brands and tools that help the whole industry do the same.
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ContentExpert casino content built for players across every market we operate in
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SEOOrganic-first traffic strategy that has made us a Tier-1 affiliate globally
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Tools and productsPlayer-facing tools and discovery experiences built in-house
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MarketingStrategic brand placement across our affiliate portfolio for operator partners
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Data and intelligenceThe TDI Report and internal data infrastructure that underpins everything we do
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Responsible gamblingEmbedded into every site we build and every piece of content we publish
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+ Casino partners
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+ Brands
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+ Markets
Since 2011
Where we started, Where we are going.
Game Lounge was founded in 2011 by Jonas Cederholm and Fredrik Langeland with a single ambition: to build the best iGaming affiliate operation in the Nordics. That ambition turned out to be just the starting point.
Today we operate across 10+ markets, own a portfolio of flagship affiliate sites including SveaCasino.se, and are building Kiickr, a SaaS platform that puts the tools we have built for ourselves into the hands of the wider affiliate industry.
Our founders
Built from a shared vision
In 2011, Jonas Cederholm and Fredrik Langeland set out to build something different in iGaming. More than a decade later, that vision has grown into a Tier-1 global affiliate operation with hundreds of people, dozens of markets and a product roadmap that keeps pushing forward. The company they built together continues to shape everything Game Lounge does today.
Our principles
How we work
Four values that shape everything we do, from how we build products to how we treat each other.
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People first
We invest in our team because that is how great products get made. Every Game Lounger has the support, space and tools to do the best work of their career.
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Straight talking
In an industry often defined by opacity, we choose honesty. We speak plainly, give real feedback, and believe transparency is the foundation of every strong relationship.
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Always forward
Standing still means falling behind. We cultivate curiosity, embrace change, and aim to be the ones driving it rather than reacting to it.
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Make it count
We measure success beyond profit. Every decision we make considers the broader effect on our industry, our communities and the people inside this company.
Our standard
Responsible by design
Responsible gambling is not a footer disclaimer at Game Lounge. It is built into every site, every piece of content, and every partnership decision we make. We include regional responsible gambling resources across all our properties and hold ourselves accountable to the same standards we publish.