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Lisbon, here we come – Game Lounge heads to SBC Summit

If the iGaming calendar has its own Cannes, Davos, or Glastonbury, it is surely the SBC Summit in Lisbon. This is the event where the global gaming and betting world gathers not just to be seen, but to strike serious deals, shape strategies, and set the tone for the year ahead. And this year, Game Lounge is arriving in full force, with CEO Richard Dennys leading the executive team into what promises to be a defining week for the industry.

SBC Summit has built its reputation on scale and spectacle. Thirty thousand delegates are expected to descend on Portugal’s capital, filling the halls with both the tried-and-tested heavyweights and the daring innovators. The conference programme is equally world-class – a schedule brimming with insights, forecasts, and, most importantly, deal-making opportunities. Think of it as the TED Talks of gaming, only fiercer competition and more complex deals.

Yet what makes SBC stand out is not just its size, but the curation of experience and content. This is an event which is designed with ROI in mind. From quality dining options that replace the usual rubber-chicken conference fare, to dedicated networking spaces where introductions actually matter, SBC understands that attention to detail makes the biggest difference.

The most meaningful highlight when it comes to entertainment is the Legends Charity Game, where football icons Kaká, Figo, Cafu, Zanetti, and Hagi will lace up their boots to raise over €1 million for global causes that extend far beyond the cosy industry bubble.

For Game Lounge, participating in SBC Lisbon is not optional because this event is crucial for industry leaders who are serious about the future of the industry. It is, quite simply, the place to be for movers and shakers.

Awards season and Game Lounge in the spotlight

Three days of dealmaking alone would be headline-worthy, but SBC is also the stage for one of the industry’s most anticipated evenings: the Affiliate Leaders Awards. The awards ceremony will gather 600 of the industry’s brightest and sharpest minds to toast a year of exceptional achievement.

This year, Game Lounge is firmly in the spotlight once again with several nominations across key categories. Recognition of this kind is no accident. It signals a solid track record of performance, innovation, and consistency in the fiercely competitive affiliate sector. This kind of acknowledgement is as valuable to Game Lounge as any deal struck on the summit floor.

For Game Lounge, being shortlisted once again is both recognition of what has been achieved and a springboard for what comes next. In the end, Lisbon is about sharpening a competitive edge and ensuring that the next 12 months deliver on the promise of innovation and growth.

To connect with the Game Lounge formidable team in Lisbon, or to continue the conversation well beyond the summit floor, reach out at [email protected].