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Disrupting casino affiliate marketing is what we do

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How we connect potential customers to our partners

  • SEO Driven Content Marketing
    SEO-Driven Content Marketing

    We create content that online casino players want to read, interact with, watch, share, and come back to. We keep up-to-date with trends to ensure we’re always current and delivering maximum value.

  • Unique Products & Tools
    Unique Products & Tools

    We build customer-focused tools that enhance casino players’ gaming experience. Our various tools and products provide indisputable value to our users and partners.

  • Brand Exposure
    Brand Exposure

    We position our partners’ brands across traditional and niche top lists, programmatic display ads, various CRM efforts, social media, and more with our users and partners’ goals at the forefront of every decision.

  • Valuable Leads
    Valuable Leads

    Our insightful content informs and empowers leads to choose the right brand for them. With our ever-expanding guides, practical tools, and strategic approaches, users connect with casino brands they’ll truly enjoy in a meaningful way.

  • Activation & Reactivation
    Activation & Reactivation

    We keep new and existing customers engaged with casino brands through compelling content pieces, infographics, videos, and guides that keep casinos top-of-mind beyond conventional tactics and bonus offerings.

  • Data Insights & Analytics
    Data Insights & Analytics

    We deliver long-term value through deep data analysis, insights from our websites, UX and market research, A/B testing, custom dashboards and our Affiliate Trust and Data Index Report, helping partners make smarter, performance-driven tech choices.

Some of our numbers

+ Game Loungers
+ brands
+ partners

Just some of the 130+ websites we’ve created

  • Game Lounge’s flagship, SveaCasino.se is today one of the largest casino comparison services in Sweden. Since 2012, Swedish players have not only been able to compare legal online casinos but also read expert guides and reviews.

  • GuideCasino.be is your go-to platform for reliable insights into the Belgian online casino market. We only feature licensed and regulated casinos. Our experts test providers and games so you can enjoy safe, legal, and fair gaming.

  • CasinoItaliani is an information-based portal offering guides, reviews, and ad hoc promotions for Italian online casino players. The project started in 2017 and is led by a close-knit team of professionals expert on local regulations.

  • Live since 2019, PortugalCasino.pt works with 100% regulated casinos to cover almost all the brands in Portugal. Portuguese players who are looking for the top casinos to play at will easily find them ranking in our top positions!

  • SrCasino.es was launched in 2017 and has since become one of the most popular casino guide websites in Spain. We work with 100% regulated operators only to provide accurate casino, slot, and game provider reviews and guides weekly.

  • HellasCasinos is a trusted guide for online casinos in Greece. We review all licensed operators, spotlight the very best promotions, provide in depth game and casino insights, and keep our audience fully informed about the latest industry trends.

  • OnlineCasinoGids is the best online casino guide in the Netherlands. The go-to site for Dutch online casino fans. You’ll find everything for a safe and fun experience: trusted casino reviews, bonuses, strategy guides, news, and more!

  • CasinoHawks.com is the complete index to online casinos in the UK. You’ll find information on all topics, including casino reviews, strategy guides, and top casino news. Our site houses over 600 game reviews with new reviews added weekly.

  • OntarioCasinos offers players a reliable resource for navigating Ontario’s online gaming market. With honest reviews, game guides, and up-to-date news on licensed casinos, our team prioritizes player safety and informed choices.

  • Casino24 is your trusted guide to Danish online casinos. We offer unbiased reviews of licensed casinos and games, plus expert tips on bonuses and legislation—helping you make smart, safe, and informed decisions when playing online.

  • Meneer Casino is the first independent Dutch comparison site for online casinos. With thorough casino reviews that are kept fresh every day, and tips to help you play smarter and more responsibly. Honest, reliable, helpful and fun!

Responsible gambling is woven into all we do at Game Lounge. We ensure that everything we write, build, and create shows gambling as a means of entertainment and nothing more.

By default, we include regional responsible gambling support links in the footer of all our websites. We’ve also written dedicated guides that help players understand responsible gambling, with direct access to useful resources.

Other guides focus on account and bankroll management, the importance of gambling licences, blacklisted casinos to avoid, and more.

In April 2025, Game Lounge launched the Affiliate Trust and Data Index Report, iGaming’s first data-driven benchmark dedicated to evaluating affiliate platforms.

This initiative strengthens player protection by encouraging the use of secure, transparent, and data-rich platforms. By assessing platforms on usability, data accuracy, and security standards, the Affiliate Trust and Data Index helps operators select partners that better safeguard player data and support responsible gambling practices.

18+ | Please Gamble Responsibly | GambleAware.org

  • "Game Lounge’s portfolio of SEO-led websites are really attractive for us. Based on their longevity, their diligence at maintaining their performance, and market dominance in high value regions for us, Game Lounge has been our preferred partner for over 10 years. That they’re easy to work with is just another feather in their cap."
    Triston Smook,
    Senior Affiliate Business Development Manager
  • "LeoVegas has built a strong partnership with Game Lounge over many years. Fredrik and Anthea share our goals and strive for betterness each month. All in all, they’re very sharp, ahead of the game and professional in every detail."
    Emmie Westerlund,
    Country Manager Norway & Finland
  • "We’ve been working with Game Lounge for a very long time and they have always been a trusted partner of ours. They are a well-established company in the iGaming business as they have been operating for over a decade. We have been working with Fredrik as our main point of contact for many years now and his professionalism, honesty and great work ethic has really made a difference to our relationship. We appreciate Game Lounge’s commitment to our business relationship as well as their creative approach, and we are happy and excited to see how our work together will continue to grow in the future!"
    Alisa Cioian,
    Affiliate Global Team Lead
  • "Our affiliate partnership with Game Lounge is very fruitful. Charlene Andersson is a great representative who is helpful and responsive. We look forward to continuing our business relationship."
    Connie Burstin,
    Affiliate Manager
  • "AffRepublic and Game Lounge have been working together for almost 1 year and it’s been an outstanding experience. Our manager, Charlene, is super responsive and fun to work with. We are keen to continue this partnership and have great results together. We, at Affrepublic, can easily say that we recommend Game Lounge to be your next partners."
    Andrew Raetsky,
    Affiliate team leader
  • "Martijn at Game Lounge has been great to work with. Flexible, responsive, and highly resourceful. Always there to answer any questions, I highly recommend Game Lounge for their super high traffic sites from many, many geos."
    Jeremy Castillo,
    Affiliate Manager