Game Lounge Career Spotlight: Charlene Vella

The start of a Game Lounge journey

Charlene’s journey at Game Lounge began when she was seeking an administrative role during her studies. Drawn by Game Lounge’s company culture and the promise of career progression, she applied to be the Office Coordinator for the company’s offices in Malta, and soon found herself managing office operations, administration, business travel, and events. 

While studying Business and Administration at the University of Malta, her path took an unexpected but exciting turn. She was drawn to the subject of Employer Branding, and quickly saw a gap: Game Lounge’s social media presence was fragmented, focusing more on casino brands.

Rather than waiting for someone else to fix it, she took over the company’s social media channels, laying the groundwork for Game Lounge’s employer brand presence.

Shaping her own path & taking leaps.

Charlene didn’t wait for opportunities to come to her; she seized them. In her day-to-day work at Game Lounge, she constantly looked for ways to make an impact. 

As Game Lounge grew, so did Charlene’s role. Within a couple of years, she was promoted to Employer Branding & Vibe Manager, and began building a larger team. Her dedication to professional development led her to obtain an Employer Branding certification, which further fueled her passion for shaping the company’s image.

In June 2022, Charlene was promoted to Head of Vibe & Employer Branding, leading a team and overseeing various responsibilities. She showcased her vision and leadership by proposing a company rebrand, identifying the need for a clear brand identity with a mission, vision statement, and core values. This initiative, approved by company leadership and founders, highlights Charlene’s ability to see the bigger picture and drive significant change. 

Charlene has consistently taken on major challenges, demonstrating exceptional resilience and leadership; she successfully led the comprehensive rebrand project, a massive undertaking that involved creating brand and visual identities, refurbishing the office, designing new materials, launching a new website, and updating all platforms. “Looking back, I’m not sure how I managed it all!” Charlene says. 

“Of course, I didn’t do it alone, but with the help of my team and various rather teams across the company. I collaborated with most of the departments and worked closely with leadership throughout the process.” she explains. She credits Jason Attard and the creative team as key players in bringing the rebrand to life, saying, “Jason is a truly talented colleague from whom I learned a great deal.”

Charlene’s approach has always been hands-on; she treats the company as her own, taking initiative to drive improvements and elevate standards at every level. 

In 2024, as Game Lounge’s leadership put a stronger focus on marketing and communications, Charlene was appointed to lead the newly created Marketing & Communications department consisting of the Vibe & Comms team.

Notable challenges mentioned were organising company trips to Cancun for 80 employees and to Halkidiki for over 200 employees, which required extensive planning, collaboration, and problem-solving. 

In developing the Marketing & Communications department, Charlene has also fostered strong relationships with other teams, where she has learned a great deal from talented colleagues, reflecting Game Lounge’s commitment to making remote working work even when its team is spread across the globe.

Growing and thriving at Game Lounge

Charlene’s growth at Game Lounge is evident in the diverse skills she’s developed. She has also played a key role in mentoring team members and fostering their growth, demonstrating her commitment to nurturing talent within the company. In fact, one of her favorite aspects of working at Game Lounge is the dynamic and collaborative environment, where she’s had the opportunity to take the initiative and drive meaningful change. 

“I love the team spirit, innovation, and the ability to bring creative ideas to life, making every day exciting and rewarding.” Charlene says. She also values the trust and support available from Game Lounge’s leadership, which has allowed her to shape Employer Branding efforts and build an entire department. personality meshes well together. 

Charlene is also excited about Game Lounge’s 4-Day Work Week initiative, which she sees as a reflection of the company’s values and commitment to work-life balance. While still in the testing phase, this trial aims to enhance productivity and well-being, something Charlene and the team are eager to explore.

When asked about her biggest “win” at Game Lounge so far, Charlene points to creating the brand identity, a testament to her vision and impact.

The secret to career progression

Charlene’s journey offers valuable insights for anyone looking to build a career at Game Lounge. Her advice is clear: “Get involved, keep learning, take initiative, collaborate, share your knowledge and learn from others, seek feedback, learn from data.” 

She also reflects on what she would tell her day-one self: “Embrace every challenge as an opportunity to grow. Take initiative, trust your instincts, and don’t be afraid to step outside your comfort zone. Build strong relationships, seek feedback, and always stay open to learning.” 

Charlene Vella’s story is just one example of the many success stories that unfold at Game Lounge.

If you’re looking for a company that values initiative, encourages innovation, and provides opportunities to shape your own path, explore a career opportunity at Game Lounge. 

Come be a part of the journey to transform the iGaming industry.