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Chief Executive Officer

With a career spanning over two decades in leadership roles across tech and digital landscapes, Richard brings a wealth of experience to his role as CEO of Game Lounge. Richard’s journey in the performance marketing industry is distinguished by his recent tenure at Webgains Affiliate Network, where he served for 7 years as CEO driving the company towards unprecedented growth with his forward-thinking strategies and data-driven approach. 

Before leading Webgains, Richard held senior positions at renowned organisations such as Yell, BBC, PWC and Nokia, and also ventured into entrepreneurship with the founding of a travel startup.

Richard is a firm believer in the power of innovation and technology. With his expertise in AI and Machine Learning, he will play a crucial role in leading Game Lounge towards continuous evolution, keeping the company at the forefront of the online gaming and entertainment industry. Richard is based between the vibrant landscapes of Malta and Marbella, and his leadership style is characterised by a dynamic and inclusive approach, fostering a culture of excellence and creativity within the team. His philosophy is to never stop learning! 

Beyond his executive responsibilities, Richard is deeply committed to mentoring the next generation of tech leaders. He acts as a Non-Executive Director and board advisor to several technical scale-ups. His passion for nurturing talent and investing in potential is reflected in his role as an angel investor and mentor to many at the beginning of their careers.

Leading Game Lounge is not just a role; it’s a privilege and a source of endless inspiration. Each day, I’m amazed by the talent, creativity, and dedication of our team, whose innovative spirit propels us forward.

We are at a pivotal moment in our growth amidst an era brimming with technological opportunities. It’s a joy to steer such an extraordinary company through these exciting times as we explore new horizons and redefine the boundaries of iGaming and digital entertainment.

Together, we’re not just part of the industry’s evolution; we’re at the forefront, shaping its future!”

Richard Dennys,


Jonas’ vast experience in iGaming goes up to more than 15 years and was crucial to build the very solid foundations of Game Lounge. Since 2011, GL boasts a huge affiliate network with different online, trusted casinos – expanding to 130+ websites in 33+ markets across the globe.

‘Take Ownership of Your Work’ is a basic ethos that Jonas has adopted, and continues to carry across the growing team of employees at Game Lounge. Through a positive trust culture, Jonas has redefined the modern workforce as holistic, that moves towards the worker’s physical and mental well-being, as well as personal improvement.

Over 200 talented and creative individuals work today at Game Lounge – and the team keeps on growing. Game Lounge is a colourful batch of motivated individuals from all walks of life. From creative content creators to SEO-gurus, to data-driven experts, to top designers, to video creators and app-creation masters, the holistic team set-ups do allow for constant learning and development, as well as creating the right structure for effective communication between the different company’s departments. 

Jonas’ Vision for Game Lounge is to become the global leader to connect the different iGaming brands through core values such as reliability, innovation and an ‘open mind’ attitude.

“If you have the will to win, you will win.” 

Jonas Cederholm,

Chief Financial Officer

Niki joined Game Lounge in 2019, acting as the Chief Financial Officer of the company. At the time, Game Lounge’s finance team only consisted of three employees. During his tenure, the team has grown to nine employees who are now responsible for the financial operations for a total of ten companies located in five different jurisdictions.

Niki’s main responsibility is the preparation of the Group’s financial budgets and the reporting of the monthly results to the various stakeholders.

Niki also serves on the Board of Directors of Game Lounge Limited within the Maltese operational hub, where he also oversees the HR and the Administration department.

“Behind a company’s success, there is always a team of people willing to work and collaborate together towards achieving the same goals.” 

Nicholas Zahra,

Chief Data & Analytics Officer

Keith Cassar, Chief Data and Analytics Officer, possesses extensive expertise in data governance, business intelligence, data engineering, and AI innovation. Since joining Game Lounge as Head of Data in September 2020, he has established a proficient data team catering to both Game Lounge and Marketzoo Group’s needs. 

Keith has pioneered numerous innovative solutions, empowering organisations to harness their data’s full potential. With a strong commitment to staying at the forefront of data and analytics, he utilises his skills to help organisations achieve their goals and optimise ROI through data-driven strategies. 

As a dependable contributor to the companies he serves, Keith has held various data roles at King, the makers of Candy Crush Saga, before joining Game Lounge. He excels at leading data teams and delivering innovative solutions that drive organisational success.

“While intuition and common sense have their place in decision making, it’s essential to balance them with a data-driven approach. By relying on facts and data, we can validate our intuition and make more informed decisions that lead to success.”

Keith Cassar,

Chief Information Officer

Our dedicated technology and innovation leader, Victor, joined Game Lounge in 2014 and served as the CTO for six years. During his tenure, he made significant contributions towards the growth and success of the business by expanding it, integrating numerous acquisitions, and launching new products in twenty new markets. Victor’s extensive international background in IT, development, e-commerce, and business law has been instrumental in his career at Game Lounge.

Currently, Victor holds the position of CIO, where he focuses on innovation, cyber resilience, cloud strategy, digital transformation, and AI adoption. As part of the management team, he ensures that digitalization opportunities are embraced as a natural part of the growth journey.

Victor strongly believes that sustainable business growth can only be achieved by tightly coupling growth with technology and automation. He understands that technology can be utilized to achieve almost anything in a competitive environment and ensures that the opportunities new technology brings are successfully embraced.

“In a business where data and innovation-driven change is a natural part of the growth is where one can sustainably and consistently beat the competition.”

Victor Lerenius,