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We execute expert SEO strategy
across our portfolio of
over 130 websites.

We’re a close group of SEO enthusiasts who pool our skills, ideas, and expertise to achieve the highest rankings on Google. To ensure that we stay on top of the SERP, our on-page and off-page game is on point at all times.

How exactly do we do this? Well, for starters, we work closely with the Content Team to guarantee that what we publish is unique and locally relevant to the market it’s for. We also collaborate with the Performance, Creative, Development, and Product Teams so that our websites are SEO-optimised in all key aspects.

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    Content was, is, and will remain king.

    Victor Artufel
    SEO Manager
Team Page_SEO_On Page SEO

On-page SEO

Aside from adopting the best SEO strategies, we’re always on the lookout for the hottest trends in iGaming. Our approach ticks all the main on-page SEO boxes including: recurring keyword research, implementing tailored content strategies, creating content to capture featured snippets, optimising images for various browsers, and much more. To do this, we use a healthy mix of first-rate SEO tools to closely monitor our websites’ performance and make data-driven decisions. All in all, our actions and decisions centre on bringing clear answers to what our readers are searching for.

“Be aware of the spiders, but think about the users.”

Milica Micić,
Casino SEO Manager
Team Page_SEO_Off Page Seo

Off-page SEO

Outreach and Digital PR content campaigns play a crucial part in SEO. They’re how we tell search engines that we believe in the content we’re creating, and that we’re actively sourcing endorsements from respected media outlets in the form of backlinks.

To gain these links, we produce credible, in-depth research pieces that journalists and media outlets naturally want to feature. In turn, we’re rewarded with backlinks, increased brand reputation, and – most importantly – starting or being part of conversations our target audience cares about.

“If they don’t know who you are, they are less likely to click on your search result or trust your credibility to buy from.”

Chloe Chai,
Head of Marketing