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Game Lounge acquires majority stake in We Digitize

Game Lounge, through its holding company Game Lounge Sweden AB, has today entered into an agreement to acquire 60% percent of the shares in Danish-based We Digitize ApS, a leading provider of SEO and digital marketing services.

The acquisition is in line with Game Lounge’s diversification strategy and will strengthen the Group SEO and marketing capabilities. We Digitize will continue to act as an independently run company within the Group.

“We’re excited to see We Digitize join our family. We have known them for several years and witnessed their professionalism and hard work. In particular, we are creating a powerful digital media business that enhances Game Lounge’s position for further growth. This deal is therefore strategically important to us and will have a positive impact on our marketing activities in both the short and long term.” - Jonas Cederholm, CEO Game Lounge 

“After years of good cooperation with Game Lounge we have now joined forces. I have always regarded the team behind Game Lounge as some of the most competent people in our industry and when the possibility of becoming a part of Game Lounge I was intrigued of the idea.

With the agreement between our two companies now closed, I now look forward to excel together with Game Lounge in our industry. I have no doubt that the agreement will be of great benefit to We Digitize and its employees as well as to Game Lounge and not the least to our customers and publishers. The latter can look forward to even more options, better prices and higher earnings as we are looking to enter a high-growth phase during the coming years.” - Martin Leo Mansikkamäki Jørgensen, founder and CEO at We Digitize ApS



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