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GAME LOUNGE ACQUIRES DOMAINIFY GROUP

Game Lounge, through its holding company Game Lounge Sweden AB, has entered into an agreement to acquire 100% of the assets of Domainify Group, one of the largest domain affiliates in the world.

"We are pleased to have completed our acquisition of Domainify and look forward to supporting its continued expansion and growth in the years to come. The acquisition of Domainify is consistent with our strategy in diversifying our range of services but still using the same business mind and concept” - Jonas Cederholm, CEO Game Lounge

With the acquisition, Game Lounge will become one of the world’s leading affiliates within the domain and Webhosting space. The primary assets included in the deal consist of businessnamegenerator.com, biznamewiz.com, and domainify.com. The assets are expected to contribute 5.0 million USD to Group’s EBITDA growth in 2021 and will be operated through a newly established company in the Group that will focus on B2B lead-gen sites, headed by Group CSO Kristoffer Lindström.

"We see the acquisition of Domainify as an exciting start of our newly established B2B focused division within the Group. I am extra pleased that the operational team of Domainfy will continue with us. Domanify has shown incredible growth during the past years and with the expertise and resources in our Group, we see the potential for even greater heights. Domainify also has a strong synergetic fit with other sites and products we are looking to launch during the year within the B2B division” - Kristoffer Lindström, CSO Game Lounge

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