Game Lounge was founded in 2011 by Jonas Cederholm and Fredrik Langeland with the vision to transform affiliate marketing for the igaming sector in the Nordics and beyond.
The company rapidly established itself as an industry leader in the field of SEO, and its affiliate sites get the vast majority of traffic through organic searches.
In January 2015, Swedish operator Cherry AB (PLC) acquired 51% of the shares in Game Lounge with the option to acquire more shares following this acquisition. This option was utilized in early 2018.
In September 2018 Game Lounge Sweden AB was incorporated and took ownership of 100% of Game Lounge Limited. By the end of 2018, Cherry AB fully owned Game Lounge Sweden AB.
As from 2019, EE Intressenter Bidco AB, a consortium which is comprised of the private equity firm Bridgepoint Advisers and a number of Cherry AB shareholders acquired Cherry AB’s shares. The Cherry AB group was delisted from the Nasdaq Stockholm Stock Exchange and became privately owned.
Game Lounge provides digital marketing for various industries, with its focus being in the Online Casino space, and amongst its assets, it owns a portfolio of affiliate sites targeting various markets worldwide, from the Nordics to Japan.
Today, the Game Lounge Group of Companies is comprised of over 120 talented individuals located in 4 different offices across Europe - Game Lounge Sweden AB in Sweden, Game Lounge Limited in Malta, Game Lounge Entertainment S.L. in Spain and Game Lounge BG EOOD in Bulgaria. The Group is responsible for operating a vast portfolio of sites across several markets, and is growing rapidly. Game Lounge continues to recruit more professionals to fulfil its vision of positioning itself at the top of the affiliate marketing sector and expanding its business in other market segments which are compatible with its business model.
Meet The Management
Kevin Ciantar, CEO
Kevin Ciantar is the CEO of Game Lounge Limited, the Maltese operational hub of the Group.
He joined Game Lounge in 2017 as Chief Financial Officer, developing the company’s Finance Department and overseeing the HR section. His passion for digital marketing and leadership led to his being offered the role of CEO in January 2019. He now manages the company’s fast-growing business and leads a team of 100+ employees.
Kevin began his career as a CPA working in audit, tax consultancy and advisory services with both PWC and EY. Before joining Game Lounge, he was the Senior Manager of a licensed CSP where he managed a portfolio of clients, with his specialty being within the remote gaming industry. He has also assisted in the start-up of companies and contributed to strategic M&A deals.
Kevin also serves on the Board of Directors of Game Lounge Limited.
Education: B. Accty (Hons) from the University of Malta, MBA from the University of Leicester.
Niki Zahra, CFO
Niki Zahra joined Game Lounge in 2019, taking over the CFO role from Kevin Ciantar. He is a qualified accountant leading the Group’s Finance Department and overseeing the HR Department at the Malta office.
Niki’s first role in finance was at KPMG, where he assisted international clients in the book-keeping and preparation of statutory accounts. He also worked as a subcontractor for an international client in Africa for two years. He then moved to another role in the financial services industry before joining an online casino operator in 2015.
Education: B.Accty (Hons) from the University of Malta.
Victor Lerenius, CTO
Victor joined back in 2014, when Game Lounge was a small company run from a tiny apartment in Malta, and his contribution has been of vital importance to the company’s success story. Today his areas of responsibility cover Product, Development, Business Intelligence, IT Infrastructure and Domains.
Victor joined Game Lounge from an e-commerce background, where he held the position of IT Project Manager at CDON.
Education: B.Sc in Business Law from Lund University.
Carl-Johan Saltarski, CMO
Carl-Johan joined Game Lounge in 2017 under a consulting agreement. His responsibility covers all paid media global.
He joined the company from Schibsted, a global media company where he held the position of Key Account Manager. His background is in M&A, Business Development and Sales.
Education: B.Sc in Managerial Economics from Halmstad University.
Reyes Jara, Managing Director Spain
Reyes is the Managing Director of Game Lounge Entertainment S.L., the Spanish operational hub of the Group.
She joined Game Lounge back in 2016, just when the company started to undergo its growth. Her first role in Game Lounge was Project Manager, developing, leading and overseeing the company’s projects.
In 2017 Reyes was awarded the international prize of Women in Gaming in the category Inspiration of the Year.
Her persistence and dedication to the company led her to progress by building up, managing and leading the operations of the Group in Spain, with the role of Managing Director Spain in 2019.
Education: B.Sc.Eng. in Architectural building and Master’s degree in Project Management, from the University of Seville.